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Product launch checklist

The launch steps that actually move signups, in the order to do them. Tick them off as you go; your progress stays in this browser.

Free. No signup. Nothing stored.

Foundations

4 weeks before0/7

Warm up an audience

2 to 4 weeks before0/5

Prepare the listing

1 week before0/5

Launch day

Monday0/5

Syndicate

Weeks 1 to 40/5

After launch

Month 2 and on0/6

Frequently asked questions.

Four weeks is comfortable: two for assets and the listing, two to warm up an audience. A launch with no warm audience usually gets a fraction of the attention.

Weekly boards reset on Monday, so launching early in the week gives you the most days on the board. What matters more is being around all day to reply to comments.

Quality over quantity: 30 to 50 relevant directories with real traffic or dofollow links beat 300 low-quality ones. Use DR, link type and niche fit to choose.

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